Shopify conversion rate optimisation for UK brands. Stat-significant tests only, mobile-first, AI-assisted hypothesis design. The maths is the same — your traffic just earns more.
BRAND MARKS © THEIR RESPECTIVE OWNERS · ALSO INTEGRATE WITH CONVERT, OPTIMIZELY, VWO, MICROSOFT CLARITY, KLAVIYO.
Move to 3.0% and that's £100,000 in additional monthly revenue from the same traffic. CRO is the highest-ROI investment in the Shopify stack.
Mobile converts at roughly half of desktop. Most stores are still optimised for desktop. The single biggest CRO opportunity is mobile UX.
Most CRO programmes call winners on noise. We only ship statistically significant lifts — and we tell you when a test should be killed instead of declared a winner.
You'd be surprised. Most £1M+ stores have a 30%+ checkout abandonment rate that's entirely fixable with a 2-week sprint.
Heatmap, session recording, funnel teardown, GA4 review. Output: 10 prioritised fixes with revenue impact estimates.
Top fixes converted to A/B test designs with sample size calculations. Stat-significant only.
Mobile-first PDP, sticky ATC, simplified checkout, copy A/B. Whatever the audit prioritised — we ship.
Tests run to significance. Winners shipped, losers documented, neutral tests killed early.
Revenue impact estimated for each. Not opinions — stat-modelled.
Documented baseline. Documented uplift. No "we feel like it's faster".
Set up in your tool of choice (Convert, Optimizely, GA4 server-side). Yours to keep.
Set up, configured, GDPR-compliant. Documented patterns to look for.
On retainer. Cumulative uplift, test-by-test breakdown.
Specifically. The 360px viewport gets its own report.
One-time audit. Top 10 conversion blockers prioritised by revenue impact.
Audit + implement top fixes. Guaranteed minimum 5 findings shipped.
Continuous A/B testing, heatmap analysis, monthly revenue impact report.
60 days. Heatmap analysis flagged a mobile PDP that buried the ATC below the fold. Sticky ATC + simplified checkout + 3 copy tests. Conversion rate tripled. Mobile share rose from 31% to 54% of revenue.
Audit findings are immediate — within 2 weeks of starting. Implementation lifts show in 2–6 weeks depending on your traffic volume reaching statistical significance. Stores doing 100k+ sessions/month see results faster than stores doing 10k.
No — and we'd be cautious of anyone who does. Conversion rate depends on traffic quality, product, pricing, and seasonality, none of which a CRO agency controls. What we guarantee is process: stat-significant tests only, monthly reporting, no fake wins.
10,000 sessions per month is comfortable — most tests reach significance within 2–4 weeks at that volume. Below that we focus on heuristic fixes (audit-driven, mobile UX patterns, copy refinements) instead of A/B tests because the maths simply does not work for split testing.
Yes — Convert, Optimizely, VWO, GA4 server-side, Google Optimize successors. We pick the tool that fits your stack, traffic volume, and budget; no affiliate relationships influence the recommendation. Most clients are on Convert or VWO.
We document the result, archive the variant code, and tell you why we think it lost. Losers teach you more than winners and they cost only the test-build time. Roughly 35% of our tests win, 25% draw, 40% lose — that is healthy CRO programme maths.
CRO Audit (one-off): £1,200. Performance Sprint (4 weeks, audit + 5 fixes implemented): £3,999. Monthly CRO retainer: £1,999/month (20 dev hours, continuous testing). Most clients start with the audit then move to retainer if there is enough scope.
Yes — Plus stores are our core CRO clientele. Plus-specific work includes Checkout Extensibility tests, Shop Pay vs guest checkout split tests, Functions-driven discount experiments, and multi-store cohort analysis. Plus retainers are typically Priority tier at £3,499/month.
Yes — Core Web Vitals improvements are part of every Performance Sprint. We typically reduce LCP by 30–50% and INP by 40%. Performance correlates with conversion (every 100ms improvement is worth roughly 1% conversion lift), so it is treated as part of the CRO programme rather than a separate engagement.
Yes — though the playbook is different from DTC CRO. B2B levers are: re-order UX, saved carts, account hierarchy navigation, PO checkout flow, trade-pricing visibility. We A/B test where traffic allows; below 5k buyer sessions/month we work heuristically with quarterly reviews.
Send your store URL — we'll come back with three things to test and a fixed CRO audit quote inside 48 hours.
