Shopify theme customisation for UK brands. OS 2.0 upgrades, sectioned builds, brand-aligned redesigns. Editor-friendly handover — your team merchandises, no developer round-trip.
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You're missing Shopify's most powerful merchandising tools — sections, section groups, and metafield-driven dynamic content.
Native Metaobjects replace bolt-on CMS apps. Structured editorial content modelled in Shopify, surfaced through theme sections, edited by your team.
OS 2.0 with section groups + Metaobjects means merchandisers can build pages and add structured content without touching code.
Shopify's new extensible Customer Accounts replace the legacy Liquid templates — order tracking, returns, B2B re-orders, branded sign-in. We restyle and extend them as part of brand-refresh work.
A brand refresh on the existing theme is a fraction of the cost of a full rebuild — and ships in 3–5 weeks instead of 3–5 months.
Every theme we ship is mobile-first. 79% of Shopify traffic is mobile — we treat the 360px viewport as primary, not as a fallback.
Existing theme audit, brand asset review, content inventory. Output: a sectioned wireframe.
Brand tokens (colour, type, spacing) applied to a section library. Editor patterns approved.
Sections built. Metafields wired. Editor-friendly schema. Catalog data flowed through.
Cross-viewport QA. Lighthouse pass. Editor walkthrough video. Documentation in your Notion.
OS 2.0. Yours. In your GitHub.
Reusable across pages. Merchandisers can compose without dev help.
Single source of truth — change colour once, ripple everywhere.
Notion playbook + Loom walkthrough for your team.
Mobile + desktop scored. Performance budget set.
Bug fixes and config tweaks included. No invoice.
Brand-aligned style pass. Header, footer, PDP, PLP. Same theme — sharper.
Migrate from OS 1.0 to 2.0. Sections everywhere. Metafields + Metaobjects-driven content. Editor-friendly.
Full visual rebrand on existing theme. Design system, Metaobjects content model, Customer Accounts.
Yes. A Shopify theme customisation or OS 2.0 upgrade is a theme migration, not a store migration. Catalogue, customers, orders, app installs, and analytics history all stay untouched. Only the storefront presentation layer changes.
Yes — that is the Brand Refresh tier (£4,999). We rebuild the visual layer on top of your existing theme structure. Faster and cheaper than a full rebuild, and there is no risk of breaking deep app integrations that depend on the existing theme code.
2–3 weeks for the OS 2.0 Upgrade tier (£2,499). Section groups, metafields, dynamic data, and 5 custom sections are all included at fixed price. Larger themes with 10+ section types extend to 3–4 weeks.
No. Theme upgrades preserve URLs, structured data, and on-page content. We run a pre/post Search Console diff to confirm rankings within 30 days of launch. Most clients see a small Core Web Vitals lift from the OS 2.0 architecture.
Yes — that is the whole point of OS 2.0 sectioned themes. We hand over with a Loom walkthrough and Notion docs so merchandisers can compose pages from approved blocks without developer involvement. New campaigns ship in hours, not days.
OS 1.0 (legacy) only allowed sections on the homepage; every other page used hardcoded templates. OS 2.0 allows sections everywhere — PDPs, collections, blog, custom pages — and supports metafields for dynamic data. The result: merchandisers can compose any page without a developer.
Yes — custom sections are a core deliverable on every tier. Theme Tweak gets 1 custom section, OS 2.0 Upgrade gets 5, Brand Refresh gets 10+. Section types include hero, product spotlight, testimonial blocks, FAQ, image grids, and editorial layouts.
Yes — performance optimisation is part of every theme customisation. We typically reduce LCP by 30–50%, defer non-critical scripts, lazy-load images and iframes, and audit the app stack for performance offenders. Pre/post Lighthouse scores are documented.
Customise if your theme has good bones (mobile-first, OS 2.0 compatible, performant) and you mainly need a brand refresh. Rebuild if you are on OS 1.0, the theme is bloated with unused features, or your design needs are bespoke. We will audit and recommend before quoting.
Yes — Metaobjects are now our default for editorial content (lookbooks, recipes, ingredient guides, designer profiles, store locator, FAQ libraries) instead of bolt-on CMS apps. They're modelled in Shopify Admin, surfaced through theme sections, and edited by your team without developer involvement.
Yes. Shopify's extensible Customer Accounts replaced the legacy /account Liquid templates in 2024 — we restyle the new account pages to match the brand and, where needed, extend them with Customer Account UI Extensions for order tracking, returns, subscription self-service, or B2B re-order flows. The deeper extension work lives in App Development; the brand pass is part of Theme Customisation.
Send your current store URL — we'll come back with a sectioned wireframe and a fixed quote inside 48 hours.