[ ANONYMISED · NDA — HOMEPAGE / PDP / CART ]
Fashion Studios — a £1.8M ARR contemporary fashion brand — was on Magento 1, six years post-EOL. Page speeds had crept past 5 seconds. Conversion rate sat at 1.1% against a category benchmark of 3%+. Mobile bounce was 71%.
The owner had already tried two agencies. One quoted £80,000 for a Magento 2 migration. The other recommended Shopify but "wasn't sure about Plus". Both took six weeks to send a proposal.
Our brief: migrate to Shopify Plus, protect SEO traffic, and close the conversion gap — in eight weeks.
Mapped 4,200 SKUs, 12 customer fields, 8 years of order history. Built a 1:1 redirect map for 2,800 indexed URLs.
Built bespoke OS 2.0 theme. Migrated catalog, customer data, orders. Set up Shopify Functions for tier discounts.
Soft launch behind password. Full redirect deployment. SEO monitoring dashboard live before go-live.
Heatmap analysis, mobile-first PDP redesign, sticky ATC, simplified checkout. A/B testing on hero, PDP, and cart.
"We'd been quoted £80k by a generalist agency. They delivered for less than half that, in seven weeks, and the CR result paid the project back inside two months. Specialism is the difference."
This project closed inside seven weeks. Most of our work runs that pace. Tell us what's broken — we'll come back with a plan.
