Submit your store URL. We score your conversion rate against the UK average (1.4–1.8%) and the top-20% benchmark (3.2%+), audit your mobile performance, benchmark your speed against the top-performing UK stores, and call out the top five conversion blockers with a £/month revenue estimate on each.
Your estimated CR vs the UK Shopify average (1.4–1.8%) and the top-20% benchmark (3.2%+). Translated into £/month so the gap is concrete, not abstract.
79% of Shopify traffic is mobile. We score your mobile experience against the top quintile and call out specifically what is dragging it down — LCP, INP, viewport thrash.
Your Lighthouse score against the average top-performing UK Shopify store (80+). Where the bottleneck is, byte-by-byte: scripts, images, blocking apps.
Named issues, ordered by revenue impact. PDP UX, ATC visibility, checkout friction, mobile filters, page speed — with an estimated £/month cost for each.
Where stores in your category (fashion, wellness, F&B, beauty, homewares, B2B) typically sit. The cost of being below category benchmark, in £/month, for your specific revenue band.
At your current conversion rate of 1.1% on ~£148k/mo revenue, hitting the top-20% benchmark of 3.2% would unlock approximately +£23,500/mo in additional revenue from the same traffic.
79% of your traffic is mobile. Mobile bounce: 71%. Top driver: hero image at 480kb un-optimised + render-blocking review widget.
19-point gap to category-leading UK stores. Largest contributors: 12 third-party scripts loading synchronously (3.1s), images served as JPEG not WebP (1.4s).
Total recoverable revenue if all five fixed: ~£21,800/mo. Closes 93% of the gap to top-20% benchmark.
UK fashion DTC stores at your revenue band typically convert at 2.1% (median). Your estimated 1.1% is in the bottom quartile of your peer group. The £23,500/mo gap to top-20% benchmark works out to ~£282,000 in annualised recoverable revenue against your current traffic. Most of it sits in mobile UX and page speed — not paid acquisition.
SAMPLE REPORT BASED ON ANONYMISED REAL CLIENT DATA · YOUR REPORT IS INDIVIDUALISED
You get the report. If you want a 30-min walkthrough, book one. If you don't, you don't. We've never followed up an audit with a phone push.
Your store URL, your category, your numbers. Not a templated "10 things every Shopify store should do" PDF.
Every blocker carries a £/month estimate. You can prioritise by impact instead of opinion.
If something is fine, we say it's fine. Most audits over-pad to justify a sales pitch. Ours don't.
Three fields: store URL, category, monthly revenue band. Sixty seconds.
Lighthouse, structured data, on-page SEO, viewport behaviour. Captured automatically.
A senior CRO and a senior dev hand-review the baseline, add category context, write the blocker narratives.
PDF in your inbox. Optional Loom walkthrough by request. No password, no follow-up sales sequence.
Submit your URL, your category, your monthly revenue band. That's all we need to start. Your report lands in the inbox you provide within 24 working hours.
Genuinely free. The catch — if there is one — is that about 1 in 4 audit recipients become clients within 6 months. We invest the audit time because the conversion economics work. There's no card capture, no obligation, no "unlock the full report by paying" mechanic.
We use a combination of category benchmarks, traffic source modelling (SimilarWeb), and on-store signal (PDP load time, ATC visibility, checkout friction) to estimate. The estimate is in a band — typically ±0.4% — and we tell you when our confidence is low.
If you give us read-only access to GA4 + Search Console, the report tightens significantly — real CR, real funnel data, real session recordings. Same 24-hour turnaround. Same price.
No. Audits are confidential by default. NDA on request before submission.
We'll do it once. We won't make a habit of it — most competitor audits are fishing trips, and we'd rather spend the time on a real prospect.
Same audit. The math just changes — the £/month gap on a £10k/mo store is smaller in absolute terms but larger as a percentage. The fixes are usually the same.
The audit is the lowest-friction way to find out whether we'd be a good fit. If you'd rather just see the pricing first, that's there too.