4,200 SKUs. £148k/mo at 1.1% conversion. We rebuilt the store on Shopify Plus with a custom OS 2.0 theme and a CRO sprint. Conversion rose to 3.4%, mobile share grew from 31% to 54% of revenue.
+47%
CR
−68%
LCP
£23.5K
MO. UPLIFT
Shopify store development for UK brands targeting 3.2%+ conversion. Mobile-first, OS 2.0, sectioned merchandising — every build engineered to push you into the top 20%.
BRAND MARKS © THEIR RESPECTIVE OWNERS · ALSO KLAVIYO, RECHARGE, JUDGE.ME, KLEVU, GORGIAS — APP STACK QUOTED PER BRIEF.
Entrepreneurs make their first Shopify sale every 26 seconds. The platform is the de facto infrastructure of UK eCommerce — but only if your store is built to convert.
Most stores are still optimised for desktop. Every store we ship is mobile-first by default — that's where the conversion gap lives.
Most are under-optimised. Specialist development is the difference between a store that converts at 1.4% and one that converts at 3.2%+.
Our productised packages start at £1,999. Same OS 2.0, same Core Web Vitals, same dedicated PM. No £160/hr blended-rate padding.
Brand assets, target customer, conversion goals. Output: a sitemap and a content plan.
Custom OS 2.0 theme on a sectioned framework. Brand system applied across PDP, PLP, cart, checkout.
Apps, ESP, reviews, search. Catalog import. Mobile-first throughout — every component QA'd at 360px first.
CRO audit before go-live. Performance budget set. Soft launch behind password for stakeholder QA.
DNS cutover off-peak. Daily monitoring for 14 days. 30-day post-launch support window for fixes.
Production. Branded. Tested across viewports.
In your GitHub from day one. No licence lock-in.
What's installed, why, monthly cost, who owns it.
LCP, INP, CLS — all green at launch.
Heatmap, funnel, top 10 blockers prioritised.
Bug fixes, copy tweaks, app config — included.
Theme install + brand setup. 5 pages. 3 app integrations. Live in a fortnight.
Custom OS 2.0 theme. Full branding application. CRO basics. Sectioned merchandising.
Bespoke design from Figma. Advanced integrations. CRO audit + implementation.
4,200 SKUs. £148k/mo at 1.1% conversion. We rebuilt the store on Shopify Plus with a custom OS 2.0 theme and a CRO sprint. Conversion rose to 3.4%, mobile share grew from 31% to 54% of revenue.
Yes. Scope is locked at proposal stage. Change requests receive a written change order with delta cost and timeline before any work begins — no surprise invoices, ever.
Yes. Full theme source ships to your GitHub on day one of the engagement. There is no licence lock-in and no ongoing rights retained by us. You can take the code to another developer at any time.
Plus builds are quoted bespoke. The £12,999 Scale package can be deployed on Plus for the same scope; multi-store, B2B, or custom Functions add cost. We size the Plus tier requirement during scoping based on your GMV and feature needs.
Yes — catalog migration is included for stores under 4,000 SKUs. Larger catalogs add 1–2 weeks of scope and are quoted in the proposal. Customer accounts, order history, and SEO redirects are migrated as standard.
30 days of post-launch support is included: bug fixes, copy tweaks, app reconfiguration, and minor visual tweaks. After that, you can move to an optional maintenance retainer or pay-as-you-go hourly support.
Starter Store: 7–10 days. Growth Store: 3–4 weeks. Scale Package: 5–7 weeks. Plus migrations: 7–11 weeks. Timeline includes design, build, content load, UAT, and 30-day post-launch support window.
A theme install configures an existing premium theme to your brand (£1,999 Starter tier). A custom build creates bespoke sections and a brand-aligned design system from Figma (£5,999 Growth) or fully bespoke designs (£12,999+ Scale). Custom builds give you content patterns merchandisers can reuse without developer involvement.
Yes — basic SEO is included on every tier. Schema.org markup, meta tags, OG tags, sitemap, robots.txt, redirect mapping (where migrating), and Core Web Vitals optimisation are baked into the build. Advanced SEO work (content strategy, link building) is quoted separately as a CRO sprint or retainer.
Yes — most clients sign a 3-month maintenance retainer that begins on go-live. This gives you continuous developer access for post-launch tweaks, app updates, and CRO experiments without negotiating each one separately. The retainer is quoted alongside the build.
Send your brief — we'll come back inside 48 hours with a fixed quote and a delivery date.