§ VERTICAL — BEAUTY & SKINCARE
UK · DTC · BUNDLES · SAMPLING · LOYALTY

Shopify beauty brand agency
— UK skincare developer.

Bundles, sampling, ingredient discovery, loyalty tiers — beauty UX is denser than any other DTC vertical. 5 beauty builds shipped, every one mobile-first.

Free beauty audit View pricing
5
BEAUTY BUILDS
+62%
LCP IMPROVEMENT
+44%
SUBSCRIBER LTV
£5,999
FROM
MOBILE
85%+ TARGET
§ 01
Why beauty is dense

Beauty PDPs are conversion engines.

Ingredient discovery

Customers want to know what's in it, what's not, and why. We build ingredient libraries, "free from" filters, and shade-finder UX that converts.

Bundles + sampling

Custom bundle builders, sampling-on-checkout, gift-with-purchase. Patterns generic theme builders can't express.

Loyalty + repeat-buy

LoyaltyLion, Smile.io, Yotpo — we integrate them. More importantly we build the on-site UX that surfaces points, tiers, and rewards at conversion-critical moments.

§ 02
Beauty work

Real UK beauty brands.

ALL CASES →
SKINCARE · SUBS

Skincare Brand

Sampling + bundles + loyalty

+44%
SUBSCRIBER LTV
BEAUTY · BUNDLES

Beauty Bundles

Custom bundle builder + ingredient discovery

+38%
AOV
§ 03
What we ship for beauty

Six beauty-specific capabilities.

Custom bundle builders

FROM £4,999

Ingredient discovery + filters

FROM £3,999

Sampling + GWP at checkout

FROM £2,999

Loyalty integration + UX

FROM £3,499

Subscription + refill mechanics

FROM £8,999

Headless beauty (Hydrogen)

FROM £40,000
§ 04
Beauty FAQ

Beauty brand questions.

Bundle builder — custom or app?+

Both, depending on the bundle. Mix-and-match bundles get custom; static "build a 3-pack" works with apps. We pick based on flexibility need.

Sampling at checkout — Functions?+

Yes — Cart Transform Functions add the sample line item conditionally. Replaces the legacy Bold / Honeycomb upsell flows.

Loyalty — which platform?+

LoyaltyLion for mid-market, Yotpo Loyalty for enterprise, Smile.io for low-touch. We'll match by your existing stack and team capacity.

Headless for beauty — worth it?+

Sometimes. If you're running editorial-heavy content, AR try-on, or shade-finder UX that needs sub-1s LCP, yes. Otherwise OS 2.0 wins.

Can you build shade finder?+

Yes — usually as a small embedded React app within the storefront. Survey UX, then catalog filtering by skin tone / undertone.

§ 05 — VERTICALS / RELATED
Shopify for Fashion Shopify for Health & Wellness Shopify for Food & Beverage Shopify for Beauty & Skincare Shopify for B2B Wholesale Shopify for Skincare Shopify for Makeup Shopify for Haircare Shopify for Fragrance Shopify for Tools & Devices Shopify for Men's Grooming Shopify for Clean Beauty
Bundle Builders Sampling at Checkout Loyalty Integration Subscription + Refills Headless on Hydrogen Klaviyo Flows CRO Retainer Maintenance Retainer
§ 06 — BEAUTY AUDIT

Free beauty
store audit.

Send your store URL — we'll audit your PDP, bundle UX, and mobile checkout, then come back with three specific fixes inside 48 hours.

Book beauty audit View pricing
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