We build Shopify stores for the way fashion sells — visual-first, mobile-first, conversion-first. A fashion brand's checkout journey is nothing like a supplements brand's. Niche expertise converts.
Hundreds of SKUs, complex inventory, sized variants. We model the catalogue cleanly upfront so metafields stay coherent as the range grows.
Editorial layouts, hero video, lookbooks, shoppable lookbooks. Image-led PDPs without killing performance.
Fashion's mobile traffic exceeds Shopify's 79% average — often 85%+. We treat mobile as primary, not as a fallback.
Peak traffic kills under-prepared fashion stores first. We bake performance budgets in from day one.
ReBound, Loop, Returnly — wired into the order flow. Returns dashboards merchants actually use.
Care guides, materials sourcing, repair / resale flows. Done as proper structured data, not afterthought banners.
Editorial sections that merchandisers can compose from approved blocks. No new template per campaign.
Fit Analytics, True Fit, Sizer — integrated cleanly. Or a custom guide built around your brand voice.
Multi-facet filters, fast PLP rendering, faceted search. Searchanise, Klevu, or custom.
Product feeds, shoppable posts, in-app checkout where supported. Catalog kept in sync.
Repeat-buy mechanics for basics, loyalty tiers for premium. Recharge or Shopify Subscriptions.
Pre-BFCM audit, performance sprint, Launchpad setup, day-of monitoring.
Contemporary UK fashion. 4,200 SKUs. Magento 1, conversion 1.1%, mobile 0.6%. We rebuilt on Shopify Plus with a custom OS 2.0 theme, a mobile-first PDP, and a CRO sprint. 60 days later: 3.4% CR, mobile 2.1%.
Both. The £5,999 Growth tier uses a sectioned design system that captures your brand voice without a full bespoke build; the £12,999+ Scale tier is bespoke from Figma. Either way, editorial layout and brand-aligned visual rhythm are non-negotiable.
Yes. Catalogue architecture is the first thing we scope on every fashion build. We have shipped fashion stores with 12,000+ active variants on Shopify Plus, with sized variants, complex inventory, and seasonal collection rotation.
Yes — performance is a budget we set at build time, not a retrofit. Pre-BFCM, we run a stress test sprint (separate service or part of a maintenance retainer) covering load testing, app stack audit, and cache warming.
All three. We have built integrations with each. We tell you which fits your volume, your existing 3PL, and your refund logic before quoting. Loop tends to win on UX; ReBound on cost at scale; Returnly on multi-currency.
LCP under 1.5s on mobile p75 at launch. INP under 200ms. CLS under 0.1. We document the performance budget in your contract and report on it monthly. Fashion stores have 85%+ mobile traffic — performance is the conversion lever.
Yes. Product feed sync, shoppable post catalogues, and in-app checkout (where supported) are part of every fashion build. We keep the Shopify catalogue as the single source of truth and propagate to the social channels rather than maintaining duplicate data.
True Fit, Fit Analytics, Sizer, and bespoke size-guide builds. We will recommend the right tool based on your category (apparel vs footwear vs accessories), your size-data depth, and your budget. Bespoke guides are typically 1-2 weeks of build time.
Care guides, materials sourcing, repair / resale flows, and B-Corp credentials are built as proper structured data rather than afterthought banners. This makes them indexable for SEO and reusable across PDPs, collection pages, and brand storytelling pages.
Send your store URL — we'll audit your mobile UX, PDP, and checkout, and tell you the top 5 fashion-specific fixes inside 48 hours.
