Long-form essays from our engineering team. No SEO listicles. No 'top 10 Shopify apps in 2026' filler. Real numbers, real code, real client outcomes.
After eight production AI builds: where Shopify Magic earns its keep, when you need a custom OpenAI / Anthropic / Gemini integration, and where AI is the wrong answer.
A 27-step playbook covering catalog, customers, orders, SEO, payments, apps. From 19 WooCommerce migrations.
The four questions that separate Liquid copy-pasters from architects. Plus a take-home brief that takes 90 minutes, not 9 hours.
A breakdown of UK Shopify developer rates by tier and engagement model. With honest comparison to Upwork, Toptal, and premium agencies.
From 45 A/B tests across UK Shopify stores, the 15 patterns that won — repeatedly, statistically, across multiple brands.
A decision tree for £1M–£20M brands. The features that matter, the features that don't, and the revenue threshold where Plus stops being a tax.
Shopify generated £14.6B in BFCM 2025, peak £5.1M per minute. The 8-week checklist we use for every BFCM-readiness engagement.
No "5 quick tips". No upsells. Just one long-form essay per month from our engineering team. Around 4,200 readers. Unsubscribe in one click.
