§ 01 — INDUSTRIES INDEX
UK · EU · 6 VERTICALS

Six industries. Specialist patterns.

Shopify-only doesn't mean one-size-fits-all. Each vertical has its own catalogue model, compliance surface, and CRO playbook — we ship those patterns from day one.

Brief us on your vertical See sector case studies
126
Industry stores shipped
6
Verticals supported
2.8×
Avg CR vs platform avg
£11k
Median project size
§ 02
Industries

Pick your vertical — prices below.

SEE CASE STUDIES →
01 / FAS

Fashion & Apparel

Editorial PDPs, size guides, returns — built for image-led, mobile-first DTC and wholesale.

  • Lookbook + editorial sections
  • Size guide + fit tech (True Fit / Sizer)
  • Returns flow (Loop / ReBound / Returnly)
  • Mobile-first 85%+ traffic
FROM
£5,999
SHIPPED
38 stores
02 / HEA

Health & Wellness

Subscriptions, MHRA-aware copy, supplement compliance. Every page reviewed for claims.

  • Recharge / Shopify Subscriptions
  • MHRA-compliant claims review
  • Quiz + recommendation flows
  • Auto-replenishment UX
FROM
£5,999
SHIPPED
22 stores
03 / FNB

Food & Beverage

Cold-chain shipping rules, allergen data, age-gated alcohol — wired in properly.

  • Cold-chain shipping logic
  • Allergen + nutrition metafields
  • Age-gate (alcohol / vape)
  • Recipe / pairing content blocks
FROM
£5,999
SHIPPED
17 stores
04 / BTY

Beauty & Skincare

Shade finders, ingredient discovery, refill schemes. Fast PDPs that respect ritual.

  • Shade matcher + foundation finders
  • Ingredient glossary structured data
  • Refill / loyalty programmes
  • AI-powered routine builders
FROM
£5,999
SHIPPED
24 stores
05 / HOM

Homewares & Interiors

Roomscene gallery, swatch ordering, furniture configurators — built for high-AOV catalogue.

  • Roomscene + Pinterest-grade galleries
  • Swatch sample ordering
  • Furniture configurators
  • White-glove delivery scheduling
FROM
£5,999
SHIPPED
14 stores
06 / B2B

B2B & Wholesale

Net-30, trade pricing tiers, account hierarchies — Shopify Plus B2B done properly.

  • Plus B2B catalogues + price lists
  • Net-30 / Net-60 invoicing
  • Account hierarchies + trade roles
  • Re-order + repeat-PO workflows
FROM
£15,000
SHIPPED
11 stores
§ 03
Why specialism matters

A generalist Shopify build solves the wrong problem.

01

Compliance varies by vertical

Health needs MHRA-aware copy. Food needs allergen data + cold-chain logic. B2B needs Net-30 invoicing. Generalists fix this in version 2 — we ship it in version 1.

02

Catalogue patterns vary too

Fashion is variants on variants. Beauty is shade matrices. Homewares is configurators. We model it correctly the first time so the data scales.

03

Conversion levers vary most

A fashion shopper wants editorial; a B2B buyer wants speed; a beauty buyer wants confidence. The CRO playbook is different per vertical.

04

Apps stack varies by category

Recharge for subscriptions, Klevu for fashion search, ShipStation for cold-chain — we recommend tools based on what we have actually shipped per vertical, not on theoretical fit.

05

Brand voice is non-negotiable

Templated solutions feel templated. Sector-specific patterns let us hit speed without flattening your brand.

06

UK-specific regulation matters

GDPR, MHRA, PSD2, DPA — we ship UK-compliant by default. No retro-fitting cookie banners three months in.

§ 04
Honest scope

Where we don't take work.

— DECLINED

CBD / cannabis

Shopify Payments restrictions and UK FCA / MHRA grey areas. We refer to specialists.

— DECLINED

Adult / 18+

Outside our scope — Shopify TOS plus payment processor risk.

— DECLINED

Firearms / weapons

Not supported by Shopify Payments. Different platform required.

— DECLINED

Crypto / NFT-only

We've seen too many failed launches. Pure-play Web3 isn't our specialism.

§ 05
FAQ

Industries questions.

Do you only work with these six industries? +
These are the verticals where we have the deepest patterns. We do take work outside them — outdoor, pets, kids — but we'll quote based on closest-vertical analogues.
What if my brand crosses multiple industries? +
Common — beauty + wellness, fashion + homewares. We pick the dominant vertical for the build pattern and apply secondary patterns where they help.
Why is B2B more expensive? +
Plus B2B has its own catalogues, price lists, and customer-account model. The build complexity is genuinely higher.
Are these prices for new builds or migrations? +
Both — pricing is for full new builds. Migrations are quoted separately (typically £28,500–£68,000 depending on platform, SKU count, and Plus / headless complexity).
Can you handle UK + EU + US fulfilment? +
Yes. We've shipped Shopify Markets configs for 12+ multi-region brands. UK-first, multi-currency, multi-language done properly.
Do you provide industry-specific CRO? +
Yes — sector-specific test ideation is part of the CRO retainer. Fashion size-guide tests are different from beauty shade-finder tests are different from B2B re-order UX tests.
§ 06 — START

Vertical-specific Shopify builds. Brief us.

Tell us your vertical, your catalogue size, and your timeline. We'll send a fixed quote with sector-specific patterns inside 48 hours.

Brief us View case studies
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