shopifywebdeveloper.co.uk is a UK-registered Shopify development studio founded in 2023 by Raj — who has lived and worked across India and the UK. Today the studio works with UK and EU brands through a small in-house team and a senior partner network spanning both countries.
The studio was founded in 2023 by Raj — who has lived and worked across both India and the UK. The two-country path was practical, not symbolic: years of building eCommerce stores in India for global clients, then years on the UK side working with brands and agencies, gave Raj a working view from both sides of the conversation.
What started as solo founder work has grown into a small in-house team plus a senior partner network across UK and India. Engineering, theme work, project management and core integrations sit in-house; specialist scope (Plus architecture, headless, CRO, AI integrations) plugs in from the partner network as engagements demand.
That structure shaped how the studio runs: UK-registered with UK contracts and UK time-zone management, delivered by an in-house team and senior partners who span both countries. Brands get the accountability of a UK partner; the studio gets the engineering depth of a team that has worked through India's mature eCommerce ecosystem.
The operating rules were set on day one — fixed scope, weekly demos, productised pricing, and never quote a number you can't deliver in eight weeks. Three years on, those rules have carried the studio through 30+ Shopify builds and migrations for UK and EU brands.
No WordPress. No design-only. No generic "growth marketing". The studio builds Shopify stores that move numbers — and writes the code merchandisers can keep using long after handover.
Raj registers shopifywebdeveloper.co.uk in the UK and ships the first three Shopify builds for UK DTC brands. Productised pricing model defined on day one.
WooCommerce → Shopify Plus migration for a UK food brand. ±2% organic loss inside the 60-day window. Migration playbook codified from this engagement.
Retainer book opens. First long-term maintenance clients sign 12-month engagements; renewal mechanic begins compounding.
Senior contractors across UK and India formalised into a tight delivery network. Every developer vetted on Shopify-specific work and UK-hours overlap.
OpenAI, Anthropic Claude, and Google Gemini integrations added as a productised service. First Shopify Magic configurations and custom AI search builds shipped.
Retainer renewal at 85%. Book of work split roughly 60% new builds and migrations, 40% AI integration and CRO retainers. Founder-led on every engagement.
Every project has a written brief, a deliverable list, and a date. If it's not on the list, it's a change order. No surprise invoices.
You see working code every Friday. If something's wrong, you tell us before it ships — not after we invoice.
We do Shopify. Not Magento, not BigCommerce, not WordPress, not 'whatever the client wants'. Depth is the moat.
Every engineer — in-house or partner — is 5+ years senior, hand-picked, and tested. No juniors learning on your project. UK-registered company, remote-first across UK and India.
Case studies carry real metrics and outcomes. If we won't put a result on the site, we won't take credit for it.
All code in your repo from day one. All docs in your Notion. We don't hold anything hostage. Ever.
We migrate brands away from WooCommerce to Shopify, but do not take new WooCommerce build work. Specialism is the moat — splitting attention across two platforms degrades both.
We migrate brands off Magento; we do not maintain Magento stores long-term. Recommend a Magento-specialist agency for ongoing M2 / Adobe Commerce work.
We are not a design studio. We work with design partners or your in-house designers, but every engagement we run is engineering-led with code shipped at the end.
CRO and Core Web Vitals are part of our remit because they are engineering-led. Link building, content marketing, and paid-media management belong with specialist agencies.
Below the price floor, the onboarding overhead consumes most of the value. Better referred to a freelancer or addressed inside an existing maintenance retainer.
CBD, adult, firearms, crypto-only, and regulated wellness with claims compliance fall outside our scope. Clearer to refer than to learn the regulatory surface from scratch.
Saying "no" early is the most useful thing we do. Brands referred elsewhere usually get pointed at a specific specialist agency or freelancer — we keep a referral list and share it on request.
Raj founded shopifywebdeveloper.co.uk in 2023 after years building eCommerce stores from both India and the UK. He has lived and worked across both countries — first delivering Shopify projects for global brands from India's eCommerce hub, then on the UK side working directly with brands and agencies. Today he leads engagement strategy and architecture, with a small in-house team handling delivery and a senior partner network plugging in for specialist scope.
OS 2.0, Functions, Checkout Extensibility. 6+ yrs Shopify Plus. In-house, full-time.
Custom sections, design-system handoff, performance. In-house, full-time.
Engagement coordination, weekly demos, client comms in UK working hours. In-house.
Custom apps (Node/TS), ERP/PIM/3PL sync, queue + webhook layers. In-house.
Hydrogen, Plus B2B, complex Functions. 8+ yrs senior. Plug-in for Plus / headless engagements.
Stat-significant A/B testing, GA4 / Clarity, Core Web Vitals. 5+ yrs. Engaged on CRO retainers.
WooCommerce, Magento, BigCommerce → Plus. Redirect maps, data migration, SEO preservation.
OpenAI, Anthropic, Gemini integrations. AI search, conversational commerce, prompt eng.
In-house team handles ongoing delivery and project continuity. Senior partners plug in for specialist scope (Plus architecture, headless, advanced CRO, AI integrations). All anonymised here for client-confidentiality reasons; full profiles, references, and code samples are available under NDA on request.
We hire two senior Shopify engineers per quarter. We onboard 6–8 new clients per quarter. Most stay for years.