Terms of service.

01 — About these terms

These terms apply to (a) services you engage us to provide and (b) your use of this website. They sit alongside any signed Statement of Work, Master Services Agreement, or Data Processing Agreement; the SOW takes precedence where there's a conflict.

We are a UK-registered business based in London, contracting under English law.

02 — Engagement + scope

Every engagement begins with a written Statement of Work that confirms: scope, deliverables, milestones, timeline, fees, and payment schedule. Work begins when both parties have signed the SOW and the deposit invoice has been paid.

Scope is fixed at signature. Anything not in the SOW is out of scope. Things outside the SOW can be added via a change order (see below).

03 — Fees + payment

• Fixed-price projects: 30% on signature, 40% at midpoint milestone, 30% on go-live + 14-day support window.
• Retainers: monthly in advance. 30 days notice to cancel. Annual prepay attracts a 10% discount; quarterly 5%.
• Dedicated developer placement: monthly in advance. 30 days notice to cancel.
• Hourly: minimum 8-hour blocks, invoiced weekly, payment 14 days net.
• VAT: all prices exclude VAT; UK VAT applies where chargeable.
• Late payment: we reserve the right to suspend work after 14 days past due. Statutory interest applies after 30 days past due under the Late Payment of Commercial Debts (Interest) Act 1998.

04 — Change orders

If you want something added or changed mid-project, we'll send a written change order with delta cost, delta timeline, and impact on existing milestones. Work on the change begins when the change order is countersigned. We don't process changes verbally and we don't surprise-invoice scope changes.

05 — IP + ownership

• Code we write for you — assigned to you on full payment of the relevant invoice. You can put it in your own GitHub from day one (we usually do).
• Pre-existing code (ours or third-party) — licensed to you under standard MIT-equivalent terms when used in your project.
• Open-source dependencies — governed by their respective licences. We document anything non-permissive in the project README.
• Your data and brand assets — remain yours. We process them under the DPA only.

06 — Confidentiality + NDA

We treat anything you share as confidential by default — strategy, financials, customer data, codebase. We sign an NDA on request before any commercially sensitive material is exchanged. White-label engagements include brand-suppression clauses by default.

07 — Warranties + disclaimers

We warrant that:

• Work will be carried out with reasonable skill and care.
• Deliverables will materially meet the SOW.
• For 30 days after go-live, defects you raise are fixed at no charge (the standard post-launch support window).

We do not warrant that the deliverable will achieve any particular conversion rate, traffic level, or commercial outcome. eCommerce performance depends on factors outside our control (your product, market, advertising, operations).

08 — Limitation of liability

To the maximum extent permitted by law:

• Our total liability under any engagement is capped at the total fees paid under the relevant SOW in the 12 months preceding the claim.
• We are not liable for indirect, consequential, or loss-of-profit damages.
• Nothing in these terms excludes liability for fraud, death or personal injury caused by negligence, or any other liability that cannot be excluded under English law.

09 — Termination

Either party may terminate an engagement on 30 days written notice. On termination:

• You pay for work performed up to the date of termination.
• We hand over all client-owned IP, source code, and documentation.
• We delete your data per the retention schedule in our Privacy Policy.

We don't hold work hostage. Ever.

10 — Governing law and jurisdiction

These terms and any engagement entered into under them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute, save that we may bring proceedings in any court of competent jurisdiction to recover unpaid fees.

11 — Use of this website

You may use this website for personal and business purposes related to evaluating our services. You may not:

• Scrape the site for commercial purposes without permission.
• Use automated tools to submit the contact or audit forms.
• Misrepresent yourself when submitting an enquiry.
• Use any content here in a way that infringes our copyright or trade marks.

Site content is provided "as is" for informational purposes. Pricing on the site is indicative; the binding price for any engagement is the one in the signed SOW.