[ ANONYMISED · NDA — PDP / CONFIGURATOR / CART ]
Homewares Brand sells made-to-order pieces with up to fourteen configurable options per SKU — material, finish, dimension, hardware. The legacy storefront forced shoppers to call or email to confirm a build. Most never did.
AOV was £142 against a configurator-led benchmark of £200+. Cart abandonment sat at 78%. Customer service was buried under "is this configuration possible?" tickets.
Brief: build a configurator that calculates price live, validates combinations, and lets shoppers buy without picking up the phone.
Mapped 96 valid configurations across 12 product families. Defined pricing rules, surcharges, and exclusion sets in a Shopify metafield schema.
Bespoke configurator component with live preview. Shopify Functions for dynamic price calculation at checkout — no app fees, no JS-only pricing.
Configuration data persisted as line-item properties. Studio fulfilment dashboard reads structured config — no more PDF specs.
PDP A/B test on configurator placement and price-shown timing. Sticky summary on mobile. Soft launch with full analytics dashboard.
"The configurator paid for itself in seven weeks. We stopped losing the indecisive shoppers, and our studio team got their afternoons back. The build is exactly the work we were doing manually — only it actually scales now."
This project closed inside eight weeks. Tell us what's broken — we'll come back with a plan.
