[ ANONYMISED · NDA — B2B PORTAL / LINESHEET / ORDER ]
Fashion Wholesale ran a £900k/yr B2B operation entirely off PDF linesheets, a Wufoo form, and a Wednesday-morning order phone line. The brand had a strong DTC presence on Shopify and a queue of stockists asking for a self-serve buy portal.
The internal team was processing every order manually into the DTC backend. Order entry took 18 minutes a line on average. Errors were frequent. Net30 invoicing was a separate Xero workflow that ran a week behind.
Brief: launch a B2B buy portal on Shopify Plus B2B with proper company accounts, tier pricing, Net30, and an experience their stockists would actually use.
Mapped 84 active stockist accounts onto Plus B2B Companies. Built three pricing tiers, payment-term sets, and an MOQ ruleset by SKU.
Custom buyer-facing storefront with linesheet view, quick-order grid, and saved order pads. Inventory visibility per tier.
Draft order → Xero invoice → Net30 payment terms with auto-reminders. Order ships when invoice issues — no separate workflow.
White-glove onboarding for top 20 stockists. Two-week parallel operation (portal + legacy form). Hard cutover after week 10.
"Our top stockists were the first ones to push us to launch this. £140k through the portal in the first ten weeks confirmed it. The internal team got their Wednesdays back."
B2B on Shopify Plus is now genuinely competitive with NetSuite for the right shape of business. Tell us yours — we'll come back with a plan.
